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AI Models Left a Brand Out of Their Answers 36% of the Time. What That Says About How You Describe Yourself
A study of over 200,000 AI-generated answers across 27 brands and eight AI models found brands were missing from unbranded category questions 36% of the time and were the main recommendation just 29% of the time, with the language used about a brand across the web mattering more than the brand's own website.