Campaigns spent $137 million on 220 AI-generated ads through Oct. 11, some undisclosed. Here’s what brands should learn about consent, disclosure and trust before publishing AI creative.
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A children’s book featuring AI-generated illustrations of real Boston landmarks sparked debate at a Claremont school event after readers noticed factual inaccuracies in the artwork, a reminder that AI illustration carries real risk whenever the subject is something real rather than imagined.
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A study of over 200,000 AI-generated answers across 27 brands and eight AI models found brands were missing from unbranded category questions 36% of the time and were the main recommendation just 29% of the time, with the language used about a brand across the web mattering more than the brand's own website.
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A new academic study analyzed thousands of consumer comments on Coca-Cola’s AI-generated holiday ad and found that backlash is driven less by the quality of the AI work itself and more by what using AI signals about a brand’s values and intentions, giving creative teams a usable framework for predicting risk before launch.
